Top Factors Google Uses To Evaluate Your Backlinks for SEO

As you are reading this, means you are aware how important Inbound links are for SEO. Inbound hyperlinks are one of the most effective assets in the world of online advertising and marketing. Each& every link pointing on your website passes authority to your website, making it more authoritative and trustworthy in Google’s eyes. The higher your website’s achieved authority, the better it’s going to rank in searches, which means more traffic and brand visibility.

Admiringly, Google has safeguards inked to ensure that all links aren’t advised equally; that’s an acceptable affair as it means you simply can’t spam links beyond the web to wield rankings without getting penalized. Most of us can easily recognize links whether a backlink is “natural” or whether it’s spam, but Google’s evaluation action is more nuanced than this.

So, let see how Google evaluates the links authority exactly or what is the process Google’s follows to authenticate links.

Here goes the most important factors of evaluation:

  1. Source Authority

It is very common and known process that the higher authoritative link source domain can provide backlinks that passes more authority to your website. For instance, to understand this better we will go with some examples.

Let say you have linked to a website which is newly launched and have hardly any visitors to it, then it will have low authority. This kind of domain can hardly give your site any authority.

In second scenario, if you have linked to a website which is well established, for example, “Entrepreneur”, which have large audience and is have high authority. The links you get from such source will pass your website higher authority and benefits.

Ofcourse, acquiring links from such domains are not so easy, you will need to plan your strategy to acquire the one which are most rewarding and available for you.

  1. No Follow attribute

“No Follow” links, most of us are quite familiar with this attribute. If you don’t want Google to crawl the link or doesn’t want to pass the authority to that link, you can mark them as nofollow.

Google allows you to tag certain links in the HTML code with “rel=nofollow” to indicate that they shouldn’t be crawled, followed, or used as a means of passing authority.

It is used by publishers mostly inorder to protect their authority being damaged due to outbound links. You can also mark your own links with a nofollow tag if you want the link to exist without passing authority to other pages.

It is often considered that Google doesn’t consider a link if it is marked with a nofollow tag. But it is not true always, Google won’t ignore such links always.

  1. Relevancy of source

Assume that you are reading about how to clean rust and you find a hyperlink which actually takes you to the shoe website, how you are going to take it unless there would be a good reason for doing it. If there was a link for the rust removal solution, that would have made more sense. Google always suggest to link to a source which is relevant to your site as it play major role in evaluating your backlinks.

Whenever you publish an article make sure the link which you are giving is relevant as it’s important that the link resides on a page within the right topical category. The rule of thumb here is to make sure the link makes logical sense for your readers.

  1. Relevancy of context

As now we know the relevancy of source is very important, the same way content of the source is equally important. This means content near to the link that is before the link and after the link should have relevancy with the destination page content. This helps Google in determine how the link is related to the content. This effect is most prominent in the sentence in which the link resides, followed by the paragraph in which it resides, followed by the body of the entire article in which it resides.

  1. Text used as Anchor

The anchor text is the clickable area of your link. Google also consider Anchor text for link evaluation. Earlier, before the launch of penalizing algorithms of Google, the exact keyword for which you wanted your website to be ranked is used as anchor text and it was considered as best practice.

As of now, although Google considers anchor text in link evaluation, excess usage of keyword rich anchor text, gives Google a clear signal in identifying manipulation.

So the best strategy would be instead of focusing on keyword rich anchor text, focus on context relevancy around the links and source relevancy of link.

  1. Destination page

How Google evaluates links are inter linked with each other. We already discussed about the importance of source relevancy and context relevancy. The next one is destination page relevancy. Google always looks at what is destination page all about to which the links point. Make sure the content on destination page is strong and adds value to the readers that are redirected from the source domain.

While evaluating the destination page, Google looks at the title and body content of its and examines its worthiness based on the quality and relevancy. Links pass authority to both your overall domain and the individual pages you’re pointing to, so funneling links to one or two core pages can make those pages rank higher than your other content eventually.

And the last but not the least, as always, Google will gauge the diversity of your inbound link profile. It is clearly mentioned that Google majorly looks for the domain diversity, which is the number of unique domains from which your website has inbound links. As for this, it is very important to obtain backlinks from ten different publishers than obtaining it from 10 links from one publisher. When planning a link building strategy focus on getting it from diverse domains as when it comes to link building, diversity of every aspect, anchor text, linking source, destination URL, etc. is so important.

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